British Boy Band One Direction Filipino Fashion

March 17, 2013
One Direction wearing Penshoppe clothes

One Direction wearing Penshoppe clothes

One Direction for Filipino Fashion brand Penshoppe. How much did Penshoppe have to shell out to be able to sign the most popular boy band all over the world, One Direction?! And likewise, for 1D or One Direction to sign up for, let’s face it, an upstart, relatively unknown (abroad) Pinoy brand, is also something. Remember they could have easily signed up for a British or American clothing brand instead (they have their own brand One Direction merchandise). Penshoppe must be so good that it was able to convince One Direction to be its endorsers. One Direction keeps churning out hit single after hit single, their latest is the charity release, One Way Or Another. Watch One Direction for Penshoppe below: