The Manila Standard, a broadsheet, published its rankings of the Top Celebrity Endorsers of 2009. Needless to say, I agree with most of the stars in the rankings. Kris Aquino fell to no. 2 from the top spot in 2008. The Megastar Sharon Cuneta tops the list in 2009, this despite the reported dismal box-office returns of her movies of late, most notably, the MMFF 2009 entry, Mano Po 6. Surprising is Pop Princess Sarah Geronimo, who only ranked at no. 8 when at almost every turn, you see her endorsing a product or two. Even more surprising is Kim Chiu who ranked at no. 4 behind Manny Pacquiao, considering her body frame, she is actually endorsing several food products.
Anyway, here is the list of the Top Celebrity Endorsers of 2009 according to the Manila Standard:
1. Sharon Cuneta
This year, she can be seen promoting NestlÃƒÆ’Ã‚Â© Ice Cream, Nido and McDonaldÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s, among others.
2. Kris Aquino
She currently has contracts with 13 brands, including Downy, Smart, Philip Stein, Goldilocks and Eight OÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢Clock.
3. Manny Pacquiao
The male Kris Aquino with endorsements ranging from alcoholic beverages and mobile providers to shampoos and cooking aids.
4. Kim Chiu
She is touted as one of todayÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s most influential endorsers and has been invested in by Payless, Rejoice and Whisper.
5. Marian Rivera
Natasha, Jag, SM Residences and Sunsilk and also seen together with Dingdong Dantes in San Miguel and San Marino ads. Last September, she was named the number one celebrity endorser by QTVÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s Ang Pinaka.
6. Dingdong Dantes
Marian and Dingdong are scorching as a couple and the brands they both endorse. He also endorses Clear, etc.
7. Robin Padilla
This year has seen him be involved in lucrative campaigns for biscuit, mobile and vitamin brands.
8. Sarah Geronimo
Her endorsements have been about transformations, beautifying oneself and celebrating femininity.
9. KC Concepcion
WeÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢ve seen her appear in commercials, print ads and billboards for Garnier, Close Up and Palmolive.
10. Derek Ramsay
Derek has lent his face and body to sexy advertisements for Nesvita, Lucky Me and Century Tuna, with campaigns that typically show his shirtless torso. He is also the sole leading man of apparel brand, Oxygen.
Source: Ed Biado, Manila Standard Today