Richard Gutierrez is Flawless
June 26, 2008 · Filed Under KC Concepcion, Mark Herras, Richard Gutierrez, Yasmien Kurdi · 2 Comments
Richard Gutierrez is the first endorser of Flawless’ The Real Gentleman (RG) collection. First local brand to put out grooming products for males. And Richard’s first ad campaign for the RG collection has a tagline, “Real Men Wear Pink.” Charoz..I bet..hahaha..just ask Raymond..In all fairness, the owners of Flawless explained why the color Pink. “Pink has always been the color of Flawless and generally perceived to be a predominantly female territory. With this launch, we are making a statement to everyone that pink is also a gentleman’s color and Richard is the perfect pitch for Flawless to stress that idea,” said Flawless Chairman Ruby Coyiuto.
Other Flawless endorsers are Judy Ann Santos, Lorna Tolentino, Yasmien Kurdi and Mark Herras. Dr. Vicki Belo is Flawless’ medical adviser and consultant.She was represented in the Richard Gutierrez Flawless launch by daughter Cristalle Henares.
Loren Legarda for Glutathione, Ping Lacson for Botox
June 25, 2008 · Filed Under ABS-CBN, Korina Sanchez, Loren Legarda, Mar Roxas, Ping Lacson, Politics · 1 Comment
Saw this Sen. Loren Legarda billboard along EDSA endorsing Lucida-DS glutathione, a whitening capsule cum food supplement. Saw also this Sen. Ping Lacson ad endorsing Facial Care Centre for Men which i guess among others promote botox treatment and other facial skin enhancements and treatments. The problem is, these endorsers are politicians/presidentiables and not really movie or television personalities. These pols maybe celebrities in their own right but what if their endorsements are a subject of some controversy like in the case of Lucida-DS when ABS-CBN veteran broadcast journalist Korina Sanchez, reporting about Lucida-DS not having enough actual glutathione content as oppose to the indicateded glutathione amount being sold..btw, Korina Sanchez boyfriend, Sen. Mar Roxas is also a declared presidentiable in 2010.
I guess the name of the game in Philippine politics is not about substance, it is all about image and media mileage. All about name recall, no matter how to earn it. In a country in love with celebrity, i am not surprised though…but i hope politicians show us a better example/way..
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