Kris Aquino tops the 2008 YES! magazine’s Top 20 Celebrity Endorsers. Ranking is based on the most money earned by the celebrity endorser. What is surprising is the six degrees( or even closer) of separation in the Top 20 Celebrity Endorsers, like mother and daughter Sharon Cuneta and KC Concepcion; former husbands and wives, Movie Queen and now Batangas Governor Vilma Santos and OMB Chair Edu Manzano, not to mention former wife Maricel Soriano; brother and sister Richard and Ruffa Gutierrez, among others, such an interesting mix..Here is the rest of the Top 20 Celebrity Endorsers of 2008:

1. Kris Aquino - 22 tri-media endorsements
2. Sharon Cuneta - 5 tri-media endorsements
3. Marian Rivera - 25 tri-media endorsements (tied with)
KC Concepcion - 9 tri-media endorsements
4. Aga Muhlach - 6 tri-media endorsements
5. Piolo Pascual - 15 tri-media endorsements
6. Judy Ann Santos - 24 tri-media endorsements
7. Vilma Santos - 4 tri-media endorsements
8. Robin Padilla - 5 tri-media endorsements
9. Richard Gutierrez - 9 tri-media endorsements (tied with)
Maricel Soriano - 7 tri-media endorsements
10. Dingdong Dantes - 9 tri-media endorsements
11. Dawn Zulueta - 7 tri-media endorsements
12. Lucy Torres-Gomez - 10 tri-media endorsements (tied with)
Angel Locsin - 11 tri-media endorsements
13. Manny Pacquiao - 9 tri-media endorsements
14. Sarah Geronimo - 10 tri-media endorsements
15. Lea Salonga - 4 tri-media endorsements
16. Edu Manzano - 10 tri-media endorsements
17. John Lloyd Cruz - 8 tri-media endorsements
18. Toni Gonzaga - 8 tri-media endorsements
19. Anne Curtis - 5 tri-media endorsements
20. Ruffa Gutierrez - 7 tri-media endorsements

Because of so many complains on the results, particularly from Angel Locsin fans, YES! Magazine through Summit Media President Ms. Lisa Gokongwei-Cheng, answered the hullaballoo:

“I have spoken to Ms. Maglipon, our Editor-in-Chief, and this is how they computed for the results. They actually counted the number of endorsements that Ms. Locsin has 12 active endorsements and then asked around the industry about her talent fee. The YES! team then multiplied the number of endorsements versus the rate card in order to come out with an annual number. Please read YES! and tell us if we got the number of endorsements wrong. If you can give us facts, we will definitely print your letter and admit our error.”

To know more about the List and many other celebrities, grab a copy of the October 2008 issue of YES! Magazine, with Dawn Zulueta on the main cover, available now in your favorite magazine stands and bookstores.

From my inbox at getitfromboy@gmail.com, this email was forwarded to me, a certain Jeric Pediglorio is complaining about an alleged irregularity in Pilipinas Game KNB? hosted by Edu Manzano. On a related note, Edu Manzano is laughing all the way to the bank with a hit novelty single, Papaya, and album featuring dance hits of the 70’s.

Here’s the email:

my comment about pgknb screening! i was there at abs-cbn last
> > > saturday for the screening as a studio contestant for the said
show.
> > > guess what? we where about 570 contestants who are suppose to play
> > > for pgknb. what happened was we were there, we waited till 9am
> > > outside the studios and had a long line, then we went inside to
> > > write our names, then after that went inside the studio of pgknb. i
> > > would like to commend the task force guards, they were really
> > > respectful and accomodating, (dami ngang cute!hehehe! joke!) anyways
> > > when we where inside the studio we were given pep talks from the
> > > executive producer mark rejano i think. his a cool dude, cute
though
> > > having a big belly, which he acknowledged. anyways, we danced the
> > > papaya, then the theme song, they call it the yabang dance. after
> > > that we were given a paper, to fill out. then at the back was a
list
> > > of nos., like a test paper at the back, after that we were given
> > > questions,a tests about different topics and what not. i was
> > > schocked to learn that this questions are not really easy.asking
> > > about the nationality of louis vuiton?,who was romeo vasquez
leading
> > > lady in the 60″s? the academy that has a motto of courage,integrity
> > > and freedom? some might know this questions but i was apprehensive
> > > about the answers. i answered some of these questions, but i guess,
> > > out of ten, i got 5-6 questions right, anyways after the said test.
> > > they, the staff collected the said papers, after 30 mins they went
> > > out to announce who passed the tests. passing they said was 9 out
> > > 10, or even a perfect score. i was not lucky to pass the test and
> > > for that matter most of the 570 applicants who were there. i think
> > > 30 only passed the said test. i was disappointed at first, but i
> > > would like to commend them also because they gave us the refund of
> > > our fare in going there to abs-cbn, and its not easy to go there
> > > from the province that i am from and much as with most of my co-
> > > screeners who came from the northern and the southern luzon
> > > areas,who basically all failed. they gave the money back and
> > > refunded us or fares to almost all the 500+ of us who failed the
> > > test.

but while i was waiting for my turn to take my money, i
had an
> > > ephiphany, is it possible that some who passed were given a
lickeage
> > > about the questions? or even the answers? because i saw past
winners
> > > even making it, meaning one who became a millionaire 2 years ago
> > > passed the said test, a transvestite also made it. a young looking
> > > dude,who look like a teenager made it. i am not sourgraping or
> > > anything because i know my capabilities. just like what i said the
> > > previous comments above, i was commending them for making it easy
> > > for us like mr.rejano and the task force. but i would like to ask,
> > > if its possible that there was cheating that involved the said
> > > screening? rememeber before at wowowee? it was disclosed later on
> > > that one of the said talent coordinators favoured other people who
> > > auditioned? because he was asking for money in exchange of being
> > > part of the game show, because here with pgknb it’s not impossible.
> > > i found it really a fake deal, that they asked for us to come just
> > > to know that 95% of us didn’t even passed the screening. i felt
like
> > > i was betrayed by the very show that i like and believe in.they
even
> > > said that we were lucky that out of 6,000 texters we were chosen to
> > > go there, but how come that i send them 2 text messages of my name
> > > and address with two different nos. but both of the nos.through
text
> > > message from them confirmed that i am part of the screening? i am
> > > airing my grievances because a year ago, i was also part of the
> > > screening for deal or no deal and during that time i we where about
> > > a thousand i think for the screening and it was inside the deal or
> > > no deal studio. but the test was different, it was more of a
> > > psychological test. i was not also lucky to pass the said
> > > screening,we where even told during that time that even if you
> > > didn’t pass here at deal or no deal you text pgknb abd when you’ll
> > > be texted by the staff you are already part of the gameshow
> > > contestants. only to find out now that its not going to happen. so
> > > after a year of waiting, same old story with pgknb. believe me,
i do
> > > have a life and a high paying job at that. i know that pgkb is a
> > > game of chance, as say they say “you win some, you loose some”.
i am
> > > posting this comment just to appease my questions and for peace of
> > > mind also. i don’t want to even know that someone who became a
> > > millionaire won though he is not deserving to be there and that
he’s
> > > there because of cheating and had a deal with a pgknb staff.
again,i
> > > am not accusing the said game show. i know that mr.edu manzano will
> > > not allow such irregularities, because it will be a big blow on his
> > > very reputation as a chairman of the agency he is handling and as
> > > the host of the show offcourse. hope someone will give us
closure on
> > > what really happened.