Kris Aquino tops the 2008 YES! magazine’s Top 20 Celebrity Endorsers. Ranking is based on the most money earned by the celebrity endorser. What is surprising is the six degrees( or even closer) of separation in the Top 20 Celebrity Endorsers, like mother and daughter Sharon Cuneta and KC Concepcion; former husbands and wives, Movie Queen and now Batangas Governor Vilma Santos and OMB Chair Edu Manzano, not to mention former wife Maricel Soriano; brother and sister Richard and Ruffa Gutierrez, among others, such an interesting mix..Here is the rest of the Top 20 Celebrity Endorsers of 2008:

1. Kris Aquino - 22 tri-media endorsements
2. Sharon Cuneta - 5 tri-media endorsements
3. Marian Rivera - 25 tri-media endorsements (tied with)
KC Concepcion - 9 tri-media endorsements
4. Aga Muhlach - 6 tri-media endorsements
5. Piolo Pascual - 15 tri-media endorsements
6. Judy Ann Santos - 24 tri-media endorsements
7. Vilma Santos - 4 tri-media endorsements
8. Robin Padilla - 5 tri-media endorsements
9. Richard Gutierrez - 9 tri-media endorsements (tied with)
Maricel Soriano - 7 tri-media endorsements
10. Dingdong Dantes - 9 tri-media endorsements
11. Dawn Zulueta - 7 tri-media endorsements
12. Lucy Torres-Gomez - 10 tri-media endorsements (tied with)
Angel Locsin - 11 tri-media endorsements
13. Manny Pacquiao - 9 tri-media endorsements
14. Sarah Geronimo - 10 tri-media endorsements
15. Lea Salonga - 4 tri-media endorsements
16. Edu Manzano - 10 tri-media endorsements
17. John Lloyd Cruz - 8 tri-media endorsements
18. Toni Gonzaga - 8 tri-media endorsements
19. Anne Curtis - 5 tri-media endorsements
20. Ruffa Gutierrez - 7 tri-media endorsements

Because of so many complains on the results, particularly from Angel Locsin fans, YES! Magazine through Summit Media President Ms. Lisa Gokongwei-Cheng, answered the hullaballoo:

“I have spoken to Ms. Maglipon, our Editor-in-Chief, and this is how they computed for the results. They actually counted the number of endorsements that Ms. Locsin has 12 active endorsements and then asked around the industry about her talent fee. The YES! team then multiplied the number of endorsements versus the rate card in order to come out with an annual number. Please read YES! and tell us if we got the number of endorsements wrong. If you can give us facts, we will definitely print your letter and admit our error.”

To know more about the List and many other celebrities, grab a copy of the October 2008 issue of YES! Magazine, with Dawn Zulueta on the main cover, available now in your favorite magazine stands and bookstores.

Special awards as usual, added glitter to the night and served as an incentive to celebrities who showed up for the 24th Star Awards For Movies last night. “Celebrity Fab of the Night” was Piolo Pascual and Maja Salvador; “Celebrity Mom of the Night” was Dawn Zulueta who also served as host of the 24th Star Awards for Movies; Faces of the Night was Piolo Pascual and Pops Fernandez; and Stars of the Night was John Lloyd Cruz and Eula Valdes.

Ai-Ai delas Alas, emotionally accepted her 2nd Best Actress award in Star Awards for Movies (The Star Awards calls it Movie Actress of the Year); this time for the movie Ang Cute Ng Ina Mo. AiAi brought the house down when she quipped that all her co-nominees video clips were shown with all of them crying while her clip was about her falling from the stairs. She then dedicated her Best Actress Award to her co-nominees: Maricel Soriano, Lorna Tolentino, Judy Ann Santos, Bea Alonzo, and Cherry Pie Picache. Ai Ai also acknowledged her part in the James Yap-Kris Aquino brouhaha, albeit indirectly, by thanking God for her Award, she said, “despite all the controversies” she went through recently, there is a reward (her award).

Paolo Contis won Movie Actor of the Year for the film Banal. Movie Supporting Actress of the Year is Eugene Domingo for the digital film, Pisay. Movie Supporting Actor of the Year is Emilio Garcia for Selda.

Nash Aguas won as Movie Child Performer of the Year for the film, Angels.  Lovi Poe won New Movie Actress of the Year for Shake, Rattle & Roll 9, while Matt Evans also won for the same movie, as New Movie Actor of the Year. These two awards btw, are considered “jinx” awards..lol..

Willie Urbino won Movie Production Designer of the Year for Ataul For Rent; Vanessa Valdez, Movie Original Screenplay for A Love Story; Raul Mitra, Movie Musical Scorer of the Year for Paano Kita Iibigin; Ditoy Aguila and Rudy Gonzales, Movie Sound Engineer for Ouija; and Ogie Alcasid, Movie Theme Song of the Year for his hit single, Paano Kita Iibigin. Ogie thanked partner Regine Velasquez in her acceptance speech for the inspiration.

Regine Velasquez bagged the Darling of the Press Award. The late Rudy Fernandez was awarded a pusthumous Ulirang Artista award.

One More Chance earned four awards including the plum, Movie of the Year, usually awarded to the movie’s producers, Star Cinema. Movie Cinematographer of the Year, Manuel Teehankee, Movie Editor of the Year, Marya Ignacio; and Cathy Garcia Molina, Movie Director of the Year. Cathy Garcia Molina recently cause some buzz when she categorically mentioned actor Richard Gomez as the actor she is not looking forward to work with anytime, being a difficult and “nagmamarunong” actor..

Out of the nine categories for digital films, Cinema One Originals winner Confessional garnered 5 awards. Confessional produced by Creative Programs, Inc thru Cinema One Originals and Oddfield Productions won Digital Film of the Year, Digital Movie Director for Jerrold Tarog and Ruel Antipuesto; Digital Movie Editor of the Year, Pats Ranyo; Digital Original Movie Screenplay, Ramon Ukit; and Digital Movie Sound Engineer for Ditoy Aguila and Rudy Gonzales.

Digital Film Original Theme Song is won by “Nandito Ako” from the film, Selda by Paolo Villaluna and Pike Ramirez. Digital Movie Scorer of the Year is Vince de Jesus and Jobin Ballesteros for Pisay; Digital Film Cinematographer is Rodolfo Aves Jr. for Kadin; and Digital Film Production Designer is Danny Red for Selda.

The 24th Star Awards for Movies was held, June 27, in the Henry Lee Irwin Theater, Ateneo de Manila University. The 24th Star Awards Night will be telecast on June 29, in ABS-CBN’s Sunday’s Gold.