Anne Curtis in, Marian Rivera out in SM Development Corporation (SMDC) SM Residences condominium ad campaigns. Marian Rivera was (and still is, until January 2011) the endorser of the SM Residences mid to high-end condo properties of SMDC, but was unceremoniously dropped for its newest endorser, Anne Curtis (her contract started Dec.1). The unofficial reason, if the kibitzers would be believed, is that SMDC daw is alarmed at the spate of bad publicity that Marian Rivera has been getting. Specifically, the questions on her character and behavior as a person, in short, her bad manners daw! SMDC deemed it daw to have Anne Curtis represent the SM Residences mid to high-end condo properties of SMDC as its endorser, because Anne Curtis daw gives a positive vibe and a more classy sophistication. Could this be the beginning of the end for Marian Rivera? I guess not though. She is slated to star in the epic tv series, “Amaya” next year.