ABS-CBN ‘Class’ , GMA Pang ‘Masa’

Yet another network war article by Ronald Constantino, observing that GMA despite its high ratings have the same ad load as ABS-CBN which captures the A&B market more.

‘CLASS’ & ‘MASA’ – A showbiz authority notes that while GMA is way, way ahead of ABS-CBN in the primetime race, both networks are “fully loaded,” meaning overflowing with commercials. One would expect GMA to have much more sponsors than ABS-CBN, yet they’re about even in advertisements.

Why is this so?

The showbiz authority in reference says it’s because advertisers are now considering not only the number of viewers, but quality of shows as well. GMA primetime programs may have the number, large viewership, but ABS-CBN has the quality, the high production values and the technical craftsmanship.

Think of ABS-CBN’s ‘Lobo’ and ‘Maligno’ and ‘Maalaala Mo Kaya,’ the showbiz authority continues. Think of GMA’s ‘Joaquin Bordado’ and ‘Dyesebel’ and ‘Babangon Ako at Dudurugin Kita.’ Compare and see the difference.

Seems that ABS-CBN has the limited A & B market, while GMA has captured the much bigger C, D, & E viewers. And it tells in the ratings. Advertisers target both audiences. Which explains why both channels are “fully loaded.”

A question of “Class” & “Masa.”

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18 Responses to “ABS-CBN ‘Class’ , GMA Pang ‘Masa’”

  1. Gingcutee from United States

    on May 9th, 2008 at 8:49 am

    Isa lang ang masasabi ko. CLASS ako….
    Go ONE TEAM, KAPAMILYA TAYO..

  2. dewdew from United States

    on May 9th, 2008 at 11:32 am

    kasi ganito yan number one talaga ang abs sa “GMA-AGB RATINGS PROJECT” na kahit anong gawin ng kapuso, nangunguna pa rin ang kapamilya!

  3. Almond Lee from United States

    on May 9th, 2008 at 1:10 pm

    Excuse me! Nasasabi mo lang yan dahil bagsak ang ratings nyo eh ano pa nga ba sasabihin nyo pangontra sa pagkatalo ng station nyo!!! LOL!!!

  4. Gingcutee from United States

    on May 9th, 2008 at 8:24 pm

    Excuse me, mega manila is just a part of the whole Philippines. Basta ABS-CBN is still Number 1, not only in Philippines but WORLDWIDE… k?

    WORLD-CLASS KAPAMILYA…

    :-)

  5. Gingcutee from United States

    on May 9th, 2008 at 8:27 pm

    Almond, ratings sa mega manila lang yan, ano ka ba…. Hindi yan NATIONWIDE at WORLDWIDE..

    Go World-Class KAPAMILYA….

  6. Gianpaolo from United States

    on May 9th, 2008 at 8:47 pm

    Why does everybody think that when manila catches cold the whole country sneezes?.. Such an irony isn’t it? If its in Manila, GMA reigns, its only in Manila.. Plus in Iloilo that GMA is neck to neck with ABS-CBN, Only in Manila and Iloilo.. and 1/3 of the population is in Manila so that means the 2/3 goes to ABS-CBN.. Simple logic isn’t it? Im stating the fact and making it simple..

  7. kapanalig from United States

    on May 9th, 2008 at 11:36 pm

    Eto na naman itong entry na ito. Mag-aaway na naman ang kapamilya at kapuso fans. Maiintindihan ko cguro kung pinapalamon kayo ng networks na yan. O kaya e pinagtatanggol din kau ng pinagtatanggol nyo. Just my 2 big cents.

  8. jane valdepena from United States

    on May 10th, 2008 at 3:09 am

    Hindi naman ako papayag na class ang shows ng abs-cbn. Eh class ba ang Wowowee??? Saksakan nga ng kabaduyan ang show na yon eh. Yong PBB, ang baduy din, walang kakwenta-kwentang show.

  9. jane valdepena from United States

    on May 10th, 2008 at 3:11 am

    Para sa akin mas walang class ang shows ng abs-cbn kagaya na lang ng Wowowee at PBB. Hindi ko talaga makita kung ano ang pinapanood sa PBB, walang kwenta eh.

  10. gingcutee from United States

    on May 10th, 2008 at 8:42 am

    Guys, tumigil na nga tayo…. Kung gusto nyo ng GMA ed doon kayo basta kami ABS-CBN kami for life… Cge nah, Peace and God Bless us..

  11. wendell from United States

    on May 10th, 2008 at 1:57 pm

    Ang pinaguusapan dito ang technical craftmanship ng ABS-CBN kaya class with high quality and production values.. Sabi na nga clear na clear see the difference, kaya kayo nga kapuso mag switch channel kayo para makita nyo ang layo ng difference, sa mga colors and effects sa tv gandang ABS yan.. Yan ang wala sa GMA..ang mga soap opera kasi nila parang pang 70s or 80s ang dating ng colors sa tv..

  12. kapamilya since day 1 from United States

    on May 10th, 2008 at 2:00 pm

    Kapamilya ABS CBN 4eva

  13. wendell from United States

    on May 10th, 2008 at 2:01 pm

    Go kapamilya, one team one world ABS-CBN tayo….

  14. wendell from United States

    on May 10th, 2008 at 2:05 pm

    kahit sinasabi mo jane na walang kwenta ang Wowowee pero sikat na sikat ito sa ibang bansa para sa lahat ng mga OFWs. San ba pumupunta ang mga balikbayans sa pag-uwi nila sa Pinas di ba sa wowowee???

  15. Enrico from United States

    on May 10th, 2008 at 3:29 pm

    i am therefore one of those who belong to “class” viewers.

    Go team kapamilya!

  16. fritio from United States

    on May 10th, 2008 at 5:29 pm

    ISA LANG ANG CLASS NA SHOW SA GMA7 AT YUN ANG BABANGON AKO’T DUDURUGIN KITA!

    GANDA NG SHOW NA YUN GRABE!

  17. blue from United States

    on May 11th, 2008 at 11:45 am

    basta ang alam ko,HINDI AKO BADUY!AT CGRO DIN AYAW NG WORLD NA MAGIGING BADUY!KYA SA MEGA MANILA LANG ANG MARAMING BADUY KYA NO.1 SA BASURA CITY ANG GMA!TSUK!

  18. wendell from United States

    on May 11th, 2008 at 2:13 pm

    Mabuti dito class ang mga readers kukunti lang ang mga taga GMA..hindi katulad sa PEP puro baduy kasi mga taga GMA…

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