ABS-CBN Class, GMA PangMasa

Yet another network war article by Ronald Constantino, observing that GMA despite its high ratings have the same ad load as ABS-CBN which captures the A&B market more.

A showbiz authority notes that while GMA is way, way ahead of ABS-CBN in the primetime race, both networks are “fully loaded,” meaning overflowing with commercials. One would expect GMA to have much more sponsors than ABS-CBN, yet they’re about even in advertisements. The showbiz authority in reference says its because advertisers are now considering not only the number of viewers, but quality of shows as well. GMA primetime programs may have the number, large viewership, but ABS-CBN has the quality, the high production values and the technical craftsmanship.Think of ABS-CBN Lobo, Maligno, Maalaala Mo Kaya, the showbiz authority continues. Think of GMA Joaquin Bordado, Dyesebel, Babangon Ako at Dudurugin Kita. Compare and see the difference. Seems that ABS-CBN has the limited A & B market, while GMA has captured the much bigger C, D, & E viewers. And it tells in the ratings. Advertisers target both audiences. Which explains why both channels are “fully loaded.”

A question of “Class” & “Masa.”